Cocona's Gucci Journey: From Milan Fashion Week to XG's World Tour (2026)

Cocona's Journey to the Gucci Show: A Reflection on Identity, Inspiration, and XG's Tour

The world of fashion and music is abuzz with the news of XG's global tour, but one member, Cocona, has already made a significant impact on the fashion industry. Cocona, a Japanese rapper and XG group member, recently traveled to Milan for Fashion Week, where they attended Demna's debut runway show as creative director of the house.

But the real story begins with Gucci. In early February, Gucci announced Cocona as its newest brand ambassador, and they joined a front-row lineup that included Aryna Sabalenka, Lee Know, Jay Park, Alia Bhatt, and Gulf Kanawut. This announcement came shortly after the release of XG's debut studio album, 'The Core', marking a significant moment in Cocona's journey.

Cocona's public identity as a transmasculine nonbinary individual, coupled with their top surgery, has been a source of inspiration and pride. At the Gucci show, they wore a black two-piece suit, a bold statement that paid homage to their identity. In this exclusive interview, Cocona shares their thoughts on the experience, their excitement about working with Gucci, and their perspective on XG's ongoing tour.

The Gucci Show: A Life-Changing Experience

Cocona's experience at the Gucci show was profound. They describe it as a moment of witnessing the birth of something new, a feeling that lingered even after the show ended. The mystery of life's beginning, the fleeting yet beautiful nature of it, and the powerful message it conveys resonated deeply with Cocona.

The show's atmosphere, energy, and the clothes themselves inspired Cocona, reminding them of the essence of Gucci and Demna's vision. It left a lasting impact, encouraging Cocona to reflect on their own identity and the message they want to convey through their art.

A Look That Resonated

When Cocona first saw the Gucci look, they felt an instant connection. It was a moment of self-acceptance, a feeling of being 'OK just as I am'. This led to a desire to turn their emotions into a powerful message, one that they wanted to share with the world.

Excited to Work with Gucci

Cocona views Gucci as a source of fresh and revolutionary inspiration. They are eager to absorb and share the brand's messages, seeing it as a personal challenge to grow, nurture, and express their own unique perspective.

XG's Tour: A Rebirth and a Message

XG's world tour, following the release of 'The Core', is a significant undertaking. Cocona sees it as a journey of self-discovery and a chance to reconnect with their original intent. They aim to deliver love, hope, and light to as many people as possible, believing that XG's message is a universal one.

Cocona's goal is to keep pushing until XG's message becomes even stronger, and they hope that the core of each individual can evolve through this process. This tour, they believe, is a place of rebirth and a powerful message for the universe.

Cocona's Gucci Journey: From Milan Fashion Week to XG's World Tour (2026)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Greg O'Connell

Last Updated:

Views: 6280

Rating: 4.1 / 5 (42 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Greg O'Connell

Birthday: 1992-01-10

Address: Suite 517 2436 Jefferey Pass, Shanitaside, UT 27519

Phone: +2614651609714

Job: Education Developer

Hobby: Cooking, Gambling, Pottery, Shooting, Baseball, Singing, Snowboarding

Introduction: My name is Greg O'Connell, I am a delightful, colorful, talented, kind, lively, modern, tender person who loves writing and wants to share my knowledge and understanding with you.